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India's Most
Transparent Way
to Own 24K Gold
Own the Real Asset.
Buy 24K physical gold bars every month from ₹3,000. Rate declared on the 20th. GST-paid invoice on WhatsApp. Pure gold bar delivered to your doorstep after 11 months.
Bullion Business
Publicly Accountable
Financially Sound
Why the Aurel Gold Purchase Plan?
Every gram you own is documented, invoiced, and in your name. Every rupee you pay generates a real commercial transaction. Every month, three documents arrive on your WhatsApp. This is how gold buying was always meant to work.
Complete Paper Trail
A GST-paid sales invoice, account ledger, and gold accumulation statement on WhatsApp every month — without asking. Every gram documented.
Doorstep Delivery
After 11 months, your accumulated gold is converted into a pure 24K bar and delivered to your registered address. No store visit. No queue.
Total Freedom
Your gold bar is yours — completely. Convert it to jewellery with any jeweller of your choice. Sell anywhere. Gift it. Keep it.
Rate Declared on the 20th
The gold rate is locked on the 20th of every month — declared in advance, inclusive of 3% GST. No hidden charges.
Rupee Cost Averaging
By buying every month, you automatically get more grams when gold is cheaper. Your average cost beats any single lump-sum purchase.
BSE Listed Company
Amanaya Ventures Limited is listed on BSE SME, publicly audited, with zero debt on its books and over 16 years in physical bullion.
Rupee Cost Averaging — Automatic
With Aurel GPP, your rate is locked on the 20th of every month. When gold is cheaper, your ₹8,000 buys more grams. When it is expensive, you get fewer. Over 11 months, this discipline consistently delivers a better average cost than any single lump-sum purchase.
Same ₹32,000 at Month 2 rate (₹16,000) → only 2.000 grams.
Monthly discipline delivered 0.061 grams extra at no additional cost.
Understanding Your Other Options
There are several ways to buy gold in India. Each works differently. The facts below are stated without judgement — so you can make the choice that is right for you.
Traditional Jewellery Schemes
Most jewellers offer monthly gold savings schemes. You pay a fixed amount each month for 11 months and collect jewellery at the end. These schemes work well for committed buyers who know exactly what jewellery they want from that store. However, there are three structural aspects worth understanding before you commit.
Rate Fixed at the End
Your 11 months of payments are converted at the gold rate on the final day — decided by the jeweller. You receive no benefit of buying at lower rates during the plan. Rupee cost averaging does not apply.
Must Buy from That Store
At maturity, you must take jewellery from that jeweller's collection — at their designs, their making charges, and their timeline. Taking a gold bar or going elsewhere is typically not an option.
No Independent Paper Trail
Monthly payments are made at the counter. You receive no gram statements, no monthly invoices, and no independent record of what you hold — until you collect at the end.
Digital Gold Apps — JAR / SafeGold / Similar Platforms
Digital gold platforms offer purchases starting at ₹100 — making gold accessible to anyone with a smartphone. The accessibility is real. But the cost structure is worth examining closely.
You Invest
Transferred to platform
GST on Purchase
3% on every buy
Dealer Margin on Exit
2% on every sale
You Receive
5% lost per cycle
Every buy-sell cycle costs 3% GST on purchase plus 2% dealer margin on sale — five percent gone per cycle. The ₹100 entry point encourages frequent small transactions — exactly when these costs compound fastest. A customer who transacts five times on a ₹10,000 corpus loses approximately ₹2,500 in transaction costs alone.
How the Plan Works
From enrolment to delivery — here is exactly what happens, in the order it happens, with full transparency at every step.
Enrol & Sign
Choose your monthly amount (minimum ₹3,000). Fill the form online and digitally sign your Gold Purchase Plan Agreement. A Welcome Letter is posted within 10 business days.
Pay Monthly
Pay each month via UPI, NEFT, IMPS, or ECS auto-debit. Payments must reach AVL before the 20th for that month's allocation. No store visit — ever.
Gold Allocated on the 20th
AVL declares the rate inclusive of 3% GST. Your payment ÷ rate = your grams, rounded down to 2 decimal places, credited the same day.
Documents on WhatsApp
Without any request: a GST-paid invoice, your account ledger, and your gold accumulation statement — sent to your WhatsApp every month.
Top Up Anytime
Want more gold this month? Transfer additional funds before the 20th. Top-ups are allocated at the same rate. Late funds carry forward.
Gold at Your Door
At plan completion, your accumulated grams are converted into a 24K coin or bar and delivered to your address within 20 days.
HOW YOUR GRAMS ARE CALCULATED
As simple as it gets
You Pay
via UPI / NEFT / ECS
Rate on the 20th
inclusive of 3% GST
Your Gold This Month
GST invoice issued same day
Plan Features at a Glance
Everything you need to know about the Aurel Gold Purchase Plan — purity, duration, payment modes, charges, custody, and more.
What You Receive Every Month
Without any request from you, three documents arrive on your WhatsApp every single month. Every gram you own is documented. Every rupee you pay is accounted for.
GST Sales Invoice
A valid GST-paid invoice for that month's gold purchase — with your name, the gold rate, the grams allocated, IGST breakdown, and the grand total.
Account Ledger
A complete ledger of all your transactions — sales debits, payment receipts, top-ups, and closing balance — sent annually to your registered address.
Gold Accumulation Statement
Your gram-level record showing exactly how much gold was credited each month, at what rate, against which invoice — your master proof of ownership.
Frequently Asked Questions
Everything you need to know before you enrol — clearly answered.
No. This is strictly a commercial purchase of physical gold in monthly instalments. No returns, yield, or interest are offered or guaranteed of any kind. It is a method of buying gold affordably.
Any adult Resident Indian. Nomination is compulsory. No joint accounts. The plan is non-transferable and open to individuals only.
On the 20th of every month, inclusive of 3% GST. If the 20th is a holiday, the next business day applies. The rate may differ from open market rates.
Yes — you can top up any month. Funds must reach AVL before the 20th for inclusion in that month's allocation. Amounts received later carry to the next month.
AVL holds your physical gold as third-party goods and maintains suitable insurance on all customer holdings throughout the 11-month plan period.
Yes. Under the Buy-Back Policy, AVL quotes a price on your request. On your consent, the amount is credited to your bank within 7 working days.
Minting ₹50/gram (min ₹500, max ₹1,500). Delivery ₹50/gram (min ₹300, max ₹1,500) plus applicable GST — charged at final delivery.
Yes. Submit a Change Request Form with valid Proof of Identity (PAN / Aadhaar / Passport / Voter ID) and Proof of Address at any point during the plan tenure.
Three consecutive ECS bounces lead to account suspension and the Buy-Back Policy is applied. Regularisation requires a written request to AVL with reasons and revised payment instructions.
Every month, a GST invoice, account ledger, and gold gram statement is delivered to your registered WhatsApp or email — exact grams held, exact rupees paid, always.
Own Your First
24K Gold Bar.
Start at ₹3,000 a month. GST-paid invoice on WhatsApp. Pure gold delivered to your door after 11 months. From a BSE-listed company with 16 years of track record.