⭐ Amanaya Ventures Limited

India’s Trusted Name in Pure Gold & Silver Bullion

Amanaya Ventures Limited is a public limited company headquartered in Amritsar, Punjab, built on the pillars of trust, transparency, purity, and a personal touch.
We empower Indian families, investors, jewellers, and institutions with authentic bullion, structured solutions, and responsible gold ownership through a professionally governed, ethically operated ecosystem.

⭐ Our Corporate Journey

📌 2009 – Foundation

Incorporated as Amanaya Financial Services Private Limited on 27th February 2009 under the Companies Act, 1956, with its first registered office at village Dorangla, District Gurdaspur, Punjab.

📌 2015 – Strategic Rebranding

Renamed as Amanaya Ventures Private Limited on 26th September 2015, marking a strategic shift toward a wider bullion and commodity-focused business model.

📌 2015 – Conversion to Public Limited Company

On 15th October 2015, the company became a Public Limited Company under Section 18 of the Companies Act, 2013, and received a fresh Certificate of Incorporation under the name:

Amanaya Ventures Limited
CIN: L51101PB2009PLC032640

📌 2023 – Listed on BSE SME Platform

In 2023, Amanaya Ventures Limited was listed on the BSE SME Exchange, reinforcing its commitment to governance, transparency, compliance, and long-term value creation in the Indian bullion industry.

⭐ What We Do – Our Bullion Ecosystem

Amanaya Ventures Limited operates as a comprehensive bullion and precious metals enterprise, engaged in:

🔹 24K 999 Gold Bars

Sourcing and supplying investment-grade, hallmarked gold bars across multiple denominations.

🔹 Fine Silver Bars & Coins

Providing purity-certified silver bars and coins, suitable for savers, investors, and jewellers.

🔹 Hallmarked, Documented & Transparent Bullion Sales

Every transaction is supported by purity certification, GST-compliant documentation, and transparent pricing.

🔹 Secure, Insured Doorstep Delivery Across India

From vault to home, we ensure safe, insured, and discreet delivery of bullion to our customers.

🔹 Bullion & Jadau Jewellery Creation

Creating bullion-backed and jadau jewellery that blends traditional craftsmanship with purity assurance, catering to both emotional and investment needs.

🔹 Corporate Advisory Within the Bullion Ecosystem

Advisory support on:

  • Bullion procurement and pricing

  • Physical settlement structures

  • Risk management & hedging

  • Documentation & compliance

  • Ecosystem and channel development

🔹 Bullion Trading Platform – Aurel Bullion App

Through Aurel Bullion App, Amanaya offers a dedicated physical bullion trading platform, enabling qualified clients to participate in real, delivery-backed bullion trading within a transparent, structured framework.
To know more, visit: 👉 https://www.amanaya.in/bullion-trading/

⭐ Who We Serve

We work with a broad spectrum of clients:

  • Retail buyers and households

  • Long-term gold and silver investors

  • Jewellers and artisans

  • Family gold accumulators preparing for weddings and legacy

  • Corporate and institutional clients seeking structured bullion solutions

Every stakeholder receives institutional-grade professionalism with a personal touch.

⭐ Aurel Forever Yours – Our Bullion Brand with a Heart

In India, gold is not just metal — it is emotion, tradition, security, and legacy.

Gold blesses a daughter on her wedding day.
Gold protects families in times of crisis.
Gold becomes a treasure passed from one generation to the next.

This deep cultural connection inspired our flagship bullion brand:

📌 Aurel – Forever Yours

Aurel represents:

  • Purity that never fades

  • Value that lasts forever

  • Trust that strengthens across generations

Aurel Forever Yours is India’s own bullion identity — created to honour what gold truly means to Indian families.

⭐ Aurel Forever Yours Brand

Amanaya Ventures Limited is the proud owner of the Aurel Forever Yours brand. With the tagline Forever Yours, Aurel is more than bullion — it is a family promise, a transparent path, and a movement to empower every Indian household with real gold and silver ownership, forever.

Aurel stands for purity, honesty, dignity, security, and long-term value.

⭐ Why Customers Trust Amanaya

  • Public Limited & BSE SME–listed company

  • Hallmarked & certified purity

  • Transparent, GST-documented transactions

  • Ethical gold and silver sourcing

  • Secure, insured delivery across India

  • Expertise in bullion, jadau, and structured bullion solutions

  • Ecosystem approach via Aurel Bullion App and Aurel brand

With Amanaya, your gold isn’t just a product — it is a long-term promise delivered with responsibility.

⭐ Explore the Aurel Bullion Collection

Discover our complete range of pure gold & silver bullion:

👉 https://www.aureljewels.com

A WORD FROM COMPANY FOUNDER

At Amanaya Ventures Limited, our philosophy has always been rooted in long-term value creation, disciplined growth, and unwavering trust. Even as a publicly listed company, our culture reflects continuity, responsibility, and the belief that meaningful progress is built through lasting relationships, consistent transparency, and shared purpose.

Our priority today is sustainable expansion — not through shortcuts, but by strengthening our capacity to innovate, serve, and empower millions of Indians. This commitment led us to launch the Aurel Bullion App, a platform designed to make physical bullion trading easier, more transparent, and more accessible than ever before. It represents our vision of transforming the way India interacts with real gold.

We are on a mission to make gold bullion an approachable and affordable asset for the masses, enabling wealth creation at the grassroots level. This mission also inspired our Aurel Gold Purchase Plan (GPP), where anyone can begin accumulating pure gold bullion with contributions as low as ₹100 a day — a simple yet powerful step toward financial dignity and long-term security.

Our aspiration is to build Amanaya into a trusted, purpose-driven platform that extends opportunities to every willing individual — a platform where dreams can be nurtured, savings can transform into assets, and real gold can become a tool of empowerment for every household.

We remain committed to transparency, governance, and the highest standards of integrity as we continue this journey. Together, we aim to build a legacy of trust, value, and prosperity.

Manan Mahajan

Director & Chief Financial Officer.
(B.COM/ PGDBM /LLB)